Weekly radio shows had spritely sparks featuring new mashups. But as rights holders and labels took back their power on these streaming sites, mashups weren't an easy, fun, ticket to notoriety. 3LAU launched his career leaning on his talent building mashup sequences. Hardwell famously did this in 2009, bringing Steve Angello & Laidback Luke's "Show Me Love" together with Robin S.'s "Be," attracting major attention that truly led his career to where he is today.
While there were a class of artists who did this under anonymity, others jump started their careers after seeing their mashups take off. We watched the ascent of artists who made simple, but brilliant choices in what music to pair together. If you're an OG follower of EARMILK, you have watched some of these artists reach heights on SoundCloud and Mashup Monday. The social platform that thrives on both the momentum of virality, as well as tapping into the niche of individual creators, has seen some new stars emerge who connect the DJ mashup, the live mashup, and video creation of it all, in a completely new way. TikTok is ushering in a new era of the mashup.
0 kommentar(er)
